MakeUseOf: How to Maximize Your Instagram Exposure in 2021. “Over the past few years, Instagram has introduced various exciting new features. In the process, the platform has expanded beyond a place to solely share quick snaps taken on your phone. Thanks to these new features, users now have more options for increasing their exposure. Are you looking to grow your profile and connect with more like-minded people? Here are some tips for maximizing your Instagram visibility in 2021…”
Marketing Brew: “Stuck Inside My Phone:” Four Social Media Managers On Working During the Pandemic. “Marketing Brew heard from dozens of social media managers about how they’re doing after a year of absolute chaos. We’ve pulled out four representative responses below. Answers have been lightly edited for brevity and clarity.”
The Mayor: Finnish town offers a free home in exchange for social media marketing. “In a bid to make a name for the city they govern, officials in the Finnish municipality of Luumäki have come up with an ingenious marketing scheme – offering a rent-free home to a family that is willing to promote the town on social media. The winning family will be telling the story of their life in Luumäki through its official Facebook and Instagram accounts, bringing some much-needed attention to its area.”
Social Media Examiner: How to Create an Instagram Content Plan for Your Business . “Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow? In this article, you’ll find out how to plan, create, and optimize Instagram content for your business.” This is really for anyone who wants a more systematic way of planning out their Instagram content.
Search Engine Journal: Is There Really a ‘Best Time to Post’ Social Media Updates?. “We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is there really a universal ‘best time’ to post? I’ll dig into data that helps demystify this issue, so you can figure out how to approach posting social media updates.”
Social Media Examiner: How to Create a Social Media Calendar: A Template for Marketers. “Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll discover how to set up a social media content calendar.”
TechCrunch: WordPress.com gives you more options to share your posts on social networks. “WordPress.com is slowly but surely replacing all those clunky social sharing plugins that you use. With today’s update, you can now schedule tweets, Facebook posts or LinkedIn updates in WordPress.com’s admin interface.”
WNYC is open sourcing its audiograms tool. “In addition to converting sound files to movie files fit for platforms like Instagram and Twitter, the Audiogram Generator also allows users to add their captions and choose background images behind a ‘dynamically generated waveform.’”