The Next Web: Twitter let someone promote an obvious PayPal phishing scam. “Phishing scams are nothing new, but it’s certainly unusual to see them show up in your Twitter timeline as a promoted tweet. Nevertheless, earlier this evening, I came across this promoted post from the (since deleted) account @PaypalChristm.”
CogDogBlog: Instagram Adpot: #count6 numbers decreasing. “It was back in March 2016 I started noticing first the presence, than the patterned appearance of what Instagram calls ‘sponsored’, a fancy name for the kind of advertising that can be mistaken for content. I had a #count6 thing going, and collected my own data, collecting the position in my Instragram aglo-feed of such things. The first one was always 4th.” Cram cram cram cram cram….
WWD: The Federal Trade Commission to Scrutinize Media Companies. “Sponsored content: It has become the lifeblood of media companies looking to bolster anemic print and digital revenue streams. But just as bloggers came under federal government regulations to ensure that consumers knew when these e-correspondents were being paid to write about a brand or product, now WWD has learned that the concept of sponsored content has caught the attention of the Federal Trade Commission.”
From MediaPost: Ordinary Social Media Users Are Buying ‘Likes’ Too. “It’s well known that brands, bands, bloggers and other unabashed self-promoters all buy ‘likes’ and followers on social media to pad their numbers and create the appearance of popularity and success, which are after all the same thing. [Ugh – TJC] But it may surprise you to learn that a proportion of ordinary social media users, about one in seven, is doing the exact same thing.”
Yahoo Beauty: Instagram Star Calls Out Company for Faking Photos. “YouTube celebrity and Instagram personality Pia Muehlenbeck says SkinnyMint Teatox doctored her personal photos to include its products and then reposted them without her permission or knowledge. ‘Honestly, I laughed when I found out — sometimes you just have to, right?’ Muehlenbeck tells Yahoo Beauty, adding that her followers alerted her to the images.”
National Law Review: Using Hashtag #Disclosures in Social Media Advertising. “… it is a good practice for brands to disclose their relationships with influencers on social media—even if that relationship is not clearly defined. This is especially important when brands rely on these endorsements by re-posting influencer content. For the avoidance of doubt, consumers need to be informed whenever there is a ‘material connection’ between brands and influencers. A common way to make this disclosure in social media posts is by using hashtags.”
Oh boy, I feel weird linking to this because I’m not a fan of sponsored content that isn’t really clearly marked sponsored content. But it’s Social Media Examiner, which means it’s high quality, and it’s a good primer for finding influential local people, which could be good for journalists and community outreach. So here you go: How to Find Social Media Micro-influencers for Your Small Business.