Tubefilter: Court Filing Reveals Kim Kardashian West Can Command $500,000 Per Sponsored Instagram Post. “In a recent court filing, Kardashian defended her position by revealing that she typically receives between $300,000 and $500,000 per sponsored Instagram post. And when it comes to longer-term partnerships, she says, that figure rises substantially — and can include equity in the partner brand. For instance, Kardashian West’s attorney, Todd Wildson, claims that she recently signed a $6 million annual deal with a wearable consumer goods company in which she was also granted ‘substantial equity,’ per Business Insider.”
Business Insider: Facebook is partnering with a big UK newspaper to publish sponsored articles downplaying ‘technofears’ and praising the company. “Facebook has partnered with The Daily Telegraph, a broadsheet British newspaper, to run a series of features about the company, Business Insider has found — including stories that defend it on hot-button issues it has been criticised over like terrorist content, online safety, cyberbullying, fake accounts, and hate speech.” I have linked to The Daily Telegraph in RB before. I will not be doing that in the future. If I forget I hope you will call me on it.
Nikkei Asian Review: Baidu faces popular backlash over promotion of sponsored sites. “China’s search engine Baidu Inc. is facing a wave of public criticism in the world’s largest internet market as users question whether Baidu has abused its monopoly in a country where Google is absent.”
The Next Web: Twitter let someone promote an obvious PayPal phishing scam. “Phishing scams are nothing new, but it’s certainly unusual to see them show up in your Twitter timeline as a promoted tweet. Nevertheless, earlier this evening, I came across this promoted post from the (since deleted) account @PaypalChristm.”
CogDogBlog: Instagram Adpot: #count6 numbers decreasing. “It was back in March 2016 I started noticing first the presence, than the patterned appearance of what Instagram calls ‘sponsored’, a fancy name for the kind of advertising that can be mistaken for content. I had a #count6 thing going, and collected my own data, collecting the position in my Instragram aglo-feed of such things. The first one was always 4th.” Cram cram cram cram cram….
WWD: The Federal Trade Commission to Scrutinize Media Companies. “Sponsored content: It has become the lifeblood of media companies looking to bolster anemic print and digital revenue streams. But just as bloggers came under federal government regulations to ensure that consumers knew when these e-correspondents were being paid to write about a brand or product, now WWD has learned that the concept of sponsored content has caught the attention of the Federal Trade Commission.”
From MediaPost: Ordinary Social Media Users Are Buying ‘Likes’ Too. “It’s well known that brands, bands, bloggers and other unabashed self-promoters all buy ‘likes’ and followers on social media to pad their numbers and create the appearance of popularity and success, which are after all the same thing. [Ugh – TJC] But it may surprise you to learn that a proportion of ordinary social media users, about one in seven, is doing the exact same thing.”