University at Buffalo: What’s the prevailing opinion on social media? Look at the flocks, says UB researcher
University at Buffalo: What’s the prevailing opinion on social media? Look at the flocks, says UB researcher. “…collective views on a topic or issue expressed on social media, distinct from the conclusions determined through survey-based public opinion polling, have never been easy to determine. But the ‘murmuration’ framework developed and tested by Yini Zhang, PhD, an assistant professor of communication in the UB College of Arts and Sciences, and her collaborators addresses challenges like identifying online demographics and factoring for opinion manipulation that are characteristic on these digital battlegrounds of public discourse.”