Museum Hack: How A Targeted Facebook Ad Campaign Led To 6X The Facebook Page Likes For The Illinois State Museum

Museum Hack: How A Targeted Facebook Ad Campaign Led To 6X The Facebook Page Likes For The Illinois State Museum. “Many museums already face a bit of an uphill climb when it comes to attracting and engaging new audiences. When state budget constraints closed the Illinois State Museum for nine months, museum officials knew they needed some fresh new ideas to regenerate interest in the museum once its doors were reopened.”

The Telegraph: How just one Facebook ‘like’ can be used to influence behaviour with targeted adverts

The Telegraph: How just one Facebook ‘like’ can be used to influence behaviour with targeted adverts. “Researchers used ‘mass psychological persuasion’ in an online ad campaign that saw sales rise by more than 50 percent. In an experiment that targeted 3.5 million people, the academics used just a single Facebook ‘like’ for each user to glean a psychological trait – whether they were introverted or extroverted. This characteristic was then used to tailor an ad for each consumer in an effort to influence them.”