CNET: How to remove your phone number from Facebook (and prevent targeted ads)

CNET: How to remove your phone number from Facebook (and prevent targeted ads) . “If you use two-factor authentication (2FA) to secure your Facebook account, you likely, at some point, gave Facebook your phone number. 2FA adds an almost impenetrable layer of security to your Facebook account, since it requires you to enter a code sent via text message before logging in. What you likely didn’t know was that Facebook would use that data — your phone number — to target you with ads.”

Neowin: Mozilla Fellows develop extension to let you learn about and thwart targeted ads

Neowin: Mozilla Fellows develop extension to let you learn about and thwart targeted ads. “Most people realise things on the internet are not free and either need to be maintained by a subscription or through advertising. In the case of ads, firms like Google and Facebook aggressively track users in order to show better ads, but the amount of data they hold is a bit troubling. Several Mozilla Fellows decided to create a new add-on for Chrome and Firefox called Fuzzify.me which aims to tell you why certain ads are shown to you, and gives you the power to thwart these ads.”

CNET: Here’s how quickly Facebook rebuilt its profile on me

CNET: Here’s how quickly Facebook rebuilt its profile on me. “Facebook got to know me in just two months. Like, really got to know me. I deleted my decade-old Facebook page in March, purging more than 10 years of bad high school posts and college blunders. But I still needed to be on Facebook, so I created a new one the same day.”

Museum Hack: How A Targeted Facebook Ad Campaign Led To 6X The Facebook Page Likes For The Illinois State Museum

Museum Hack: How A Targeted Facebook Ad Campaign Led To 6X The Facebook Page Likes For The Illinois State Museum. “Many museums already face a bit of an uphill climb when it comes to attracting and engaging new audiences. When state budget constraints closed the Illinois State Museum for nine months, museum officials knew they needed some fresh new ideas to regenerate interest in the museum once its doors were reopened.”

The Telegraph: How just one Facebook ‘like’ can be used to influence behaviour with targeted adverts

The Telegraph: How just one Facebook ‘like’ can be used to influence behaviour with targeted adverts. “Researchers used ‘mass psychological persuasion’ in an online ad campaign that saw sales rise by more than 50 percent. In an experiment that targeted 3.5 million people, the academics used just a single Facebook ‘like’ for each user to glean a psychological trait – whether they were introverted or extroverted. This characteristic was then used to tailor an ad for each consumer in an effort to influence them.”