NiemanLab: What’s working for local TV stations on Facebook? Posting early, killing hashtags, skipping sports
NiemanLab: What’s working for local TV stations on Facebook? Posting early, killing hashtags, skipping sports. “… what local TV stations publish on Facebook is important. They retain generally high levels of trust, and they’re reaching an audience that might not be seeking out much other news on digital platforms. That power can, of course, be used for good or for ill. It’s also the subject of a new paper which examines how local TV stations use their Facebook prominence — and what works for them in terms of making content that spreads.”