Social Media Examiner: How to Get Started With TikTok: A Guide for Marketers. “Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully? In this article, you’ll discover how to create TikTok video and find examples to inspire you to use TikTok in your own marketing.” I know this section has been rather TikTok-y lately, but Social Media Examiner never hits a clinker.
Oprah Magazine: What in the World Is TikTok? A Beginner’s Guide to the Fast-Growing Social Media App. Note this is more of a FAQ than a how-to. “Even if you do happen to stumble upon someone who reads TechCrunch with regularity, you’re still likely to come away from the conversation more confused than when you started—with questions like What is it? Why is it so popular? Is it monetized? Is it safe? dancing in your head. Below, we tackle all those questions and more, as TikTok, a new social media app that feels like a cross between Vine and Snapchat, is spreading like viral wildfire. And you’re going to want to stay ahead of it.”
IFRC Climate Centre: IFRC joins forces with social media giant TikTok to recruit climate volunteers. “The [International Federation of Red Cross and Red Crescent Societies] last month joined forces with TikTok, regarded as the world’s leading social-media platform for short-form video, to engage a new generation of humanitarians to help end the climate crisis.”
Poynter: How The Washington Post’s TikTok guy Dave Jorgenson gets millions of views by being uncool. “Spoiler alert: TikTok’s probably not going to save journalism. But 16.2 million people under 25 use the app, and users open it eight times a day for a total of 46 minutes, according to an investment pitch reported by Digiday. Jorgenson is confident that when the video-based service adds the ability to include links in video descriptions, it could be a funnel for new Post subscribers — and for news consumers everywhere.”
9to5Google: Google reportedly interested in acquiring TikTok competitor in renewed social push. “The Wall Street Journal this afternoon reported on Google’s ‘discussions about acquiring a video-sharing startup’ called Firework. This is meant to counter the viral TikTok app that originated in China. In fact, Google wanting a TikTok competitor could be part of a broader push for the company to be relevant in social media, as other acquisitions are also in consideration.”
Digital Trends: TikTok’s creepy new feature lets you search for videos based on people’s faces. “You’ll soon be able to look up the faces featured in a TikTok clip. The ByteDance-owned short-form video app is testing a new reverse-image search tool in China. In addition to items such as clothes, the feature will allow you to select a face and browse other videos the person it belongs to appears in.”
Eater: The Best Thing About TikTok Food Videos Is How Weird They Are. “A minute is not a lot of time to learn how to cook. That’s how long your typical TikTok user has to make a video — four 15-second clips strung together to get your point across. The point of the platform is the short attention span, the way you can reveal a trick or a joke or, in this case, a complete meal.”