Skift: Expedia Asked Google to Crack Down on Bait and Switch Hotel Rates

Skift: Expedia Asked Google to Crack Down on Bait and Switch Hotel Rates. “Expedia Group told Google that the bait and switch tactics that some online travel agencies deploy in Google’s price comparison feature, Google Hotels, is ‘screwed up’ and Google made some satisfactory changes. That’s according to Expedia Group CEO Peter Kern, who discussed the issue with Skift last week, and mentioned it at the company’s partner conference in Seattle, as well.”