Arab News: Egypt turns to social media influencers to boost tourism. “The Egyptian tourism ministry is reaching out to social media influencers to promote Egypt as a travel destination. The ministry issued a statement on Monday saying the cooperation with travel bloggers and their international counterparts is a new method to boost tourism.”
Bloomberg: Sandee Wants to Be the Yelp of Beaches. “Does it have to be on an ocean? Is a sandy shore on a lake a beach? What about a peaceful river bank? For… a new site dedicated to cataloguing and rating every beach in the world, the answer is: all of the above. Its goal is to help users find the right beach—no matter their definition of the word. Its growing database includes more than 50,000 beaches in 178 countries and territories around the world, says founder Randall Kaplan.”
Comicbook: New Website Helps Plan Your Next Pokemon Vacation to Japan. “Have you ever wanted to check out all the Pokemon sights and events in Japan, but the language barrier kept you from doing so? Good news, Pokemon Masters in training! Pokemon Local Acts, which catalogs all these things, has opened up an English-language version of the website for anyone looking to plan out their stops in the country — assuming they’re only interested in Pokemon-related tourism.”
Cayman Compass: Colours Cayman launches ‘Allies’ network. “Rainbow turtles have begun appearing in the doorways of some Cayman Islands businesses. The decals represent efforts by Colours Cayman to identify LGBT-friendly organisations on island and create safe spaces for all residents, regardless of sexual orientation or gender identity.”
UCLA Anderson School of Management: That Online Hotel Review You Wrote? It Matters. “Research by UCLA Anderson’s Brett Hollenbeck, University of Toronto’s Sridhar Moorthy and University of Southern California’s Davide Proserpio suggests that hotels with favorable overall consumer reviews have been able to treat those ratings as a substitute for advertising: They have notably reduced ad spending as their online quality ratings have risen. By contrast, hotels with relatively poor online reviews have had to use ad spending to substitute for their lack of strong consumer recommendations, according to the paper, forthcoming in Marketing Science.”
BBC: Siberian lake loved by Instagrammers is toxic, power plant says. “The lake, nicknamed the ‘Novosibirsk Maldives’ because of how tropical it looks, has provided the perfect backdrop to people’s Instagram posts. But the reason for its colour is less appealing – calcium salts and other metal oxides from the plant.” Yikes.
BBC: Icelanders tire of disrespectful Instagram influencers. “With more than 10 million images on Instagram, Iceland is a popular destination among tourists wanting to get the perfect picture. The Nordic country has long been considered an ‘Instagrammable destination’ but now locals say the island has an issue with inconsiderate influencers.”