The Atlantic: Tumblr’s First Year Without Porn. “From 2018 to 2019, the average number of unique monthly visitors to Tumblr’s website decreased by 21.2 percent, according to data compiled by the analytics service SimilarWeb. The total volume of visits to the site is in decline, as is the number of visits per unique visitor, as is the amount of time that visitors spend on the site. From 2018 to 2019, the average site visit dropped by nearly a minute, and the average number of pages per visit dropped by more than one and a half.”
MakeUseOf: Tumblr Launches Disappearing Group Chats . “Tumblr has launched group chats. Tumblr’s group chats are ephemeral, publicly viewable, and designed to connect people who are passionate about niche interests. And they’re available right now on Tumblr’s mobile apps on Android and iOS.”
CNET: Tumblr’s a rare safe haven amid all of the internet’s ugliness. “…to really understand Tumblr’s value, it’s important to look beyond growth statistics. Despite the decline, there’s life in it yet, what with a current tally of 475 active million blogs, according to the platform’s own stats. What’s more, that life consists of vibrant micro-communities — fonts of creativity and places for people to explore their passions.”
Be warned, this is a family-sized bucket of bugnuts. Mashable: The 7 best Tumblr scams of all time . “For me, and at least a few others, it’s hard to leave the bizarrely unique social sphere of a site like Tumblr. The news that Verizon recently sold the website to Automattic (the owners of WordPress) barely fazed us. There are legitimate reasons why we’ve stuck around for so long, most of all for the personal, tight-knit community early internet message boards and fan sites were known for. It’s almost like a semi-private group chat, where you can be out as LGBTQ, hyperfixate on weird shit, and openly kin Naruto (do not ask). The nature of the Tumblr ‘bubble’ also allows a lot of messed-up shit to breed like crazy.”
Boing Boing: Announcement of Tumblr’s sale to WordPress classified as pornography by Tumblr’s notorious “adult content” filter. “The filter is a piece of unadulterated, unsalvageable garbage. Its awfulness is hard to overstate, but it can be neatly illustrated by this Bruce Sterling post, which reveals that the Tumblr porn filter blocked Sterling’s post of a screenshot of a news story about the acquisition, which includes the happy coda, ‘This decision cannot be appealed.'”
TechCrunch: Verizon is selling Tumblr to WordPress parent, Automattic. “Six years after Yahoo purchased Tumblr for north of $1 billion, its parent corporation is selling the once dominant blogging platform. WordPress owner Automattic Inc. has agreed to take the service off of Verizon’s hands. Terms of the deal are undisclosed, but the number is ‘nominal,’ compared to its original asking price, per an article in The Wall Street Journal.” Axios is reporting that it was less than $20 million. From $1 billion purchase by Yahoo to reportedly less than $20 million. And just to make this as fun as possible, I’ll note that the sale price of Tumblr was apparently less than Marissa Mayer’s severance pay of $23 million.
BuzzFeed News: Pornhub Is “Extremely Interested” In Acquiring Tumblr. “Pornhub Vice President Corey Price said in an email to BuzzFeed News that the porn-streaming giant is extremely interested in buying Tumblr, the once uniquely horny hub for young women and queer people that banned adult content last December to the disappointment of many of its users. Price said that restoring Tumblr’s NSFW edge would be central to their acquisition of it, were it to actually happen.”