Bloody Elbow: UFC partners with TikTok, looking to tap into the social media platform’s young user base

I never thought I’d link to a news site called Bloody Elbow, but here we are. Bloody Elbow: UFC partners with TikTok, looking to tap into the social media platform’s young user base. “According to the announcement, the UFC will have TikTok shows that take a look at ‘weigh-ins, press conferences, interviews, arena tours, fighter training segments and more.’ The UFC will also assign a dedicated employee that will work with TikTok directly to produce both live and VOD content, with the deal starting with Saturday’s Blaydes vs Lewis event.”

Tubefilter: UFC Signs 3-Show Deal With Facebook Watch, Aiming To Promote Its PPV Matches

Tubefilter: UFC Signs 3-Show Deal With Facebook Watch, Aiming To Promote Its PPV Matches. “UFC is trying to boost its number of pay-per-viewers by investing in Facebook content. The mixed martial arts organization has signed a deal to produce three exclusive shows for Facebook Watch over the next year, Variety reports. All three shows will tie into UFC events, the majority of which are pay-per-view matches.”