The Register: AT&T, Sprint, Verizon, T-Mobile US pledge, again, to not sell your location to shady geezers. Sorry, we don’t believe them. “US cellphone networks have promised – again – that they will stop selling records of their subscribers’ whereabouts to anyone willing to cough up cash.” I don’t believe them either.
Verizon: Introducing Verizon Media Group . “I’m excited today to share that beginning January 8, 2019, Verizon Media Group will replace the Oath brand, representing our strong alignment as a core pillar of Verizon’s business.” If I had to take a $4.6 billion markdown on my Yahoo-AOL properties, I’d probably change the name too.
CNET: Verizon takes $4.6 billion write-down on Oath . “Verizon said Tuesday the integration of Yahoo and AOL has achieved lower-than-expected benefits. As a result, Verizon expects to record a goodwill impairment charge of about $4.6 billion in the fourth quarter, the company said in a statement filed with the US Securities and Exchange Commission.” As the article notes, Yahoo’s original purchase price was $4.83 billion.
Oath agrees to pay $5M to settle charges it violated children’s privacy. “TechCrunch’s Verizon-owned parent, Oath, an ad tech division made from the merging of AOL and Yahoo, has agreed to pay around $5 million to settle charges that it violated a federal children’s privacy law. The penalty is said to be the largest ever issued under COPPA.”
The Register: Biz! Formerly! Known! As! Yahoo! Settles! Data! Breach! Cases! To! The! Tune! Of! $47m!. “The company formerly known as Yahoo! is close to settling cases related to the mammoth data security breach it covered up almost four years ago at a cost of around $47m. In its latest SEC filing, Altaba, as Yahoo is now known, said various legal actions spawned by the 2014 attack were nearly resolved.”
Advertising Age: Now That Tim Armstrong Is Leaving Oath, Where Will He Land Next?. “Tim Armstrong, CEO of Verizon’s Oath, is in talks to leave the company as early as October, according to a report in the Wall Street Journal. Oath includes AOL and Yahoo, two former internet stalwarts that Verizon recently purchased for a combined $9 billion. Armstrong was initially tasked with using parts from each company to create an advertising platform that would rival the so-called duopoly of Google and Facebook.” That was his mandate? If I were him I’d head over to King Augeas and ask if he had any stables that need spiffying up. That task would be a walk in the park in comparison.