Social Media Examiner: How to Make Videos People Will Watch on Social Media. “Want your videos to make a bigger impact on social platforms? Wondering how to create videos that grab and hold people’s attention? In this article, you’ll discover three techniques to produce video people will watch on social media.”
Social Media Examiner: How to Use YouTube and Instagram to Establish Authority. “Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast.” I liked the tips on how to present a polished YouTube presence.
ZDNet: How to build a temporary green screen YouTube studio. The how-to is in the video, but the article accompanying the video is extensive. “One 10-minute client video we produced prior to YouTube cost thousands of dollars for bandwidth fees alone, and that was for just a few hundred views. Back then, you really couldn’t do broad-reaching video without a big budget. But now, because YouTube has removed the bandwidth budget from the equation, anyone can make and distribute a video. As we all know, millions of people do just that. Because so many people are producing videos (as well as social media posts), the cost of the gear for producing video has come down as well.”
Social Media Explorer: Free Video Creation Tools for Social Media Marketers on a Budget. “In this post, you’ll find professional-level video editing software for Mac and Windows, mobile apps for quick compilations, screen and video recording tools, and instant GIF and thumbnail builders. But before we jump into reviewing them, let’s take a moment and recall few video publishing trends you should keep in mind before hitting the ‘Share’ button.”
Streaming Media Europe: How to Assemble the Perfect Production Platform for Facebook Live. “Facebook Live has taken off like few platforms before it. One reason for its success was broad compatibility with existing live streaming tools and infrastructure: in particular, any product or service that could send a stream to a standard RTMP streaming server could broadcast to and through Facebook Live. However, by opening up Facebook Live’s application programming interface (API), Facebook spawned a range of integrations that both simplify and enhance its customer’s broadcasts. This article identifies some of the key products and services with these integrations in multiple product categories.” Technical but extensive.