Social Media Examiner: How to Use YouTube and Instagram to Establish Authority. “Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast.” I liked the tips on how to present a polished YouTube presence.
ZDNet: How to build a temporary green screen YouTube studio. The how-to is in the video, but the article accompanying the video is extensive. “One 10-minute client video we produced prior to YouTube cost thousands of dollars for bandwidth fees alone, and that was for just a few hundred views. Back then, you really couldn’t do broad-reaching video without a big budget. But now, because YouTube has removed the bandwidth budget from the equation, anyone can make and distribute a video. As we all know, millions of people do just that. Because so many people are producing videos (as well as social media posts), the cost of the gear for producing video has come down as well.”
MakeUseOf: The 7 Best Video Editors for Creating Social Media Posts. “The features you will need from your video editor are considerably different from those you might want if you’re making a YouTube video. So, which are the video editors that specialize in making fun videos for Facebook, Twitter, Instagram, and the rest?”
Social Media Explorer: Free Video Creation Tools for Social Media Marketers on a Budget. “In this post, you’ll find professional-level video editing software for Mac and Windows, mobile apps for quick compilations, screen and video recording tools, and instant GIF and thumbnail builders. But before we jump into reviewing them, let’s take a moment and recall few video publishing trends you should keep in mind before hitting the ‘Share’ button.”
Search Engine Journal: Facebook Video Tips: 12 Ideas for More Engagement. “The first and foremost thing when it comes to creating engaging Facebook videos is exactly that: be engaging. We don’t have much time to capture anyone’s attention these days. You have, on average, about 2-3 seconds to engage someone. So what do you do? Here are 12 tried-and-true ideas that should result in greater engagement for your Facebook videos.”
Streaming Media Europe: How to Assemble the Perfect Production Platform for Facebook Live. “Facebook Live has taken off like few platforms before it. One reason for its success was broad compatibility with existing live streaming tools and infrastructure: in particular, any product or service that could send a stream to a standard RTMP streaming server could broadcast to and through Facebook Live. However, by opening up Facebook Live’s application programming interface (API), Facebook spawned a range of integrations that both simplify and enhance its customer’s broadcasts. This article identifies some of the key products and services with these integrations in multiple product categories.” Technical but extensive.