MakeUseOf: The 8 Best Tools to Analyze Social Media Performance. “Social media analytics is not only for large marketing companies and most popular influencers. If you want to become a social media influencer or currently growing your reach, you should also make the best use of these tools. The following tools gather performance data of your social media accounts so that you can make a concrete decision about your efforts.”
Search Engine Journal: 5 Things Google Analytics Can’t Tell You & How to Get the Missing Info. “It’s important for marketers to be aware of Google Analytics’ limitations. Once you know what you don’t have, you can figure out how to get it. Here are the five main things Google Analytics can’t tell you and how to get the missing information, so you can make the right marketing decisions.”
SC Magazine: Cloudflare announces free, privacy-focused website analytics. “A free website analytics platform unveiled today by Cloudflare will offer services similar to Google and other analytics platform, but without tracking users.”
Search Engine Land: Google Trends gets integrated into Data Studio via free third-party app. “UK-based marketing firm StrategiQ has released a Google Trends connector for Data Studio. Initially developed for its own clients in July 2018, the now-free tool allows users to extract search trend information directly into their Data Studio reports.”
Social Media Examiner: How to Build a Google Data Studio Dashboard. “When you’re a small business with a limited marketing budget, it can be difficult to identify which social media marketing efforts are working the best. Sifting through spreadsheets and Google Analytics reports can be daunting—not to mention time-intensive—if you’re not super comfortable with data and math. This is why setting up a dashboard can be a good solution. It can help you quickly find answers to pertinent questions and make more informed decisions without spending hours crunching numbers in Excel.”
The Next Web: Gmail now has analytics, and it’s awesome. “While there’s an intuitive search feature (that can be modified with search operators) to help you find your long-lost messages, there’s no real way to gauge how you’re using Gmail – even simple things like how many emails you sent and received yesterday are difficult to figure out. That is, until now.”
Public Technology: Civil servants advised not to rely on Google Analytics for performance analysis. “Writing on the Home Office Digital blog, Jenny Huynh said that a team’s performance analyst should not just be a ‘Google Analytics (GA) puppet’. She wrote: ‘GA reports are quick to set up but can only measure web goals, so use the analyst to help you develop metrics across the whole service that can’t be tracked on GA.’” This is the UK.
SEO Roundtable – Google: We Have No Web Site Page Quota & Do Not Throttle Traffic. “Yesterday I covered a thread at WebmasterWorld asking if Does Google Limit Traffic To Your Web Site? I said the answer is most likely no and yea, that is probably the case. Glenn Gabe on Twitter pointed to a video hangout from last month where Google’s John Mueller answered that specific question.”
From Hongkiat: Top 8 Free Web Statistics Tools. “A web analytics tool is mandatory for every website to keep track of traffic and create strategies according to it. Thankfully, there are many web statistics tools available that you can use on your website to track traffic count, type and behavior, etc.”
Google has launched a suite of new analytics tools. “Whether you’re building an app or running an online store, analytics can help you figure out what your users are trying to achieve and how you can serve them better. To that end, Google has launched a new set of enterprise-grade tools to help marketers gain insights about their customers’ journey and habits, and share that knowledge with their teammates.”
David Lee King has a quick writeup about an analytics tool for Instagram.
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