BetaNews: Google unveils 2018 top global search trends. “2018 has been quite the wild ride, and it isn’t even over yet! Sure, there has been a lot of negativity in the news, but let us not forget — there are many positive things happening too that simply don’t get reported. The world isn’t all bad. With Google being the most popular search engine on Earth, it has the ability to offer great insight into the interests of people all over the world. Today, the search giant reveals its 2018 top global search trends.”
MakeUseOf: How to Find a Book Without Knowing the Title or Author. “Tracking down that long-lost book is like a treasure hunt. In the old days, you could have asked the librarian. Today, search engines like Google have the librarian beat. Here are some tips to help you find a book without knowing the title or author.” “Have the librarian beat”…I don’t know about THAT… but there are a lot of tools here.
Search Engine Journal: 6 Unique & Free Keyword Research Tools You Didn’t Know You Needed. “Luckily, there are several other great keyword research tools available on the market: some free, some paid. This list represents some of the most unique keyword research tool alternatives you’ll find – ideal for when you’re in a rut or have a special circumstance that requires more than the most well-known options.” Or you want to expand your search vocabulary. (Don’t tell the SEO people.)
GuideStar: The 3-Step Playbook to SEO Keyword Research. “By the time you finish reading this post, Google will have processed 117 million search queries worldwide. In total, that’s about 3.5 billion searches a day. All those searches mean that ranking highly on Google is one of the most effective ways to grow awareness of your nonprofit and gain supporters—especially since it’s free! If your website appears high up in Google search results, more people will click on your listing and visit your website. And the more visitors your website has, the more donations, subscriptions, and shares you’re likely to receive. But with millions of websites competing to be ranked on Google, it can be difficult to know how to get your website to the top spot.” I don’t give a rip about SEO, but I love learning about what keywords people use when they search.
Gizmodo Australia: Google Is Getting Some New AI Search Features. “Google is celebrating its 20th birthday this week, and is taking the opportunity to announce some new search features which aim to improve the experience for users, as well as keep them using it for longer. Unsurprisingly, they all utilise integrated AI and have a strong focus on mobile. Here is what you’re going to be seeing in the near future.”
CNET: Google CEO Sundar Pichai pens memo warning employees against bias . “Google’s CEO sent a memo to employees Friday saying the company doesn’t engineer its services to privilege any political view and warning staff that anyone violating that policy will be taken to task, according to various media reports.”
SEO Roundtable: Google Search Broke For 12 Hours On A Query . “It is rare to see Google bug out, not work, when you try to use it. But yesterday starting around 3pm EDT through this morning at 3am EDT Google could not give you search results for the query [compare the market]. It is not clear why it was broken, but it was for about 12 hours – which is really unheard of.”