New York Times: For brides on social media, diet ads are becoming unavoidable
New York Times: For brides on social media, diet ads are becoming unavoidable. “After Lauren Aitchison became engaged in March 2022, she began seeing targeted ads for wedding content everywhere, with marketing phrases such as ‘shredding for the wedding’ and ‘bridal boot camp.’ ‘My Pinterest boards were already quite full,’ she jokes. ‘It wasn’t a massive surprise to my algorithm.’ Up until then, Aitchison, 34, had been inundated by general diet ads as well as wedding ads from bridal jewelry brands, but something switched once she posted about her engagement.”