New York Times: For brides on social media, diet ads are becoming unavoidable

New York Times: For brides on social media, diet ads are becoming unavoidable. “After Lauren Aitchison became engaged in March 2022, she began seeing targeted ads for wedding content everywhere, with marketing phrases such as ‘shredding for the wedding’ and ‘bridal boot camp.’ ‘My Pinterest boards were already quite full,’ she jokes. ‘It wasn’t a massive surprise to my algorithm.’ Up until then, Aitchison, 34, had been inundated by general diet ads as well as wedding ads from bridal jewelry brands, but something switched once she posted about her engagement.”

Media Matters: New year, new scam: TikTok’s largest weight loss advertiser is marketing predatory scams to young users

Media Matters: New year, new scam: TikTok’s largest weight loss advertiser is marketing predatory scams to young users. “TikTok’s largest weight loss advertiser, Kilo Group, is dumping money into predatory scams targeting users, particularly women, despite violating the platform’s own content guidelines. These ads promise unrealistic weight loss and extreme body changes, all while trying to trap users into auto-renewing subscriptions — fitting the Better Business Bureau’s profile of a weight loss scam.”

WNEP: Social media trend contributing to diabetes medication shortage

WNEP: Social media trend contributing to diabetes medication shortage. “…if you search #Ozempic on TikTok, you’d have no idea it’s a medicine to treat Type 2 diabetes. The drug can also curb your appetite and has often been prescribed for people who are obese or struggling with a weight-related condition. But it doesn’t take much scrolling on social media to discover plenty of people, including celebrities who are not obese and not diabetic, are taking Ozempic or something similar to lose weight.”

BBC: Weight Watchers shares dive as people put diets on hold

BBC: Weight Watchers shares dive as people put diets on hold. “Shares in WW International, formerly known as Weight Watchers, have dived 25% after the firm said people were putting diets on hold after lockdown. The weight loss firm, which is backed by talk show host Oprah Winfrey, had 4.9 million subscribers at the end of June, down from 5 million last year.”

NPR: Pinterest Bans All Weight Loss Ads

NPR: Pinterest Bans All Weight Loss Ads. “Pinterest is saying goodbye to weight loss ads. It’s banning them altogether, becoming the first major social platform to do so. The National Eating Disorders Association guided Pinterest in updating its policy as searches for healthy eating, healthy lifestyle and fitness tips grew within the past year.”

Driven by the coronavirus, Gov. Hogan succeeds in an old fight: Losing weight (Washington Post)

Washington Post: Driven by the coronavirus, Gov. Hogan succeeds in an old fight: Losing weight. “Hogan said his decision to lose weight was prompted in part by the coronavirus pandemic, which has killed more than a quarter of a million people in the United States and poses a greater risk to those who are obese or have other preexisting conditions. He had gone to the doctor for his routine physical this summer. After his bloodwork and other tests, he decided it was time for a change.”

The Verge: TikTok is cracking down on weight loss ads that promote ‘harmful’ body images

The Verge: TikTok is cracking down on weight loss ads that promote ‘harmful’ body images. “TikTok is putting new restrictions on weight loss ads as the app increasingly comes under criticism for promoting dangerous diets. The new policy bans ads for fasting apps and weight loss supplements. It also puts increased restrictions on other weight loss-related ads, like limiting ads for ‘weight management products’ to users over 18 years old and not allowing those ads to ‘promote a negative body image or negative relationship with food.’”

Wired: A Brief History of Instagram’s Trouble With ‘Weight-Loss Tea’

Wired: A Brief History of Instagram’s Trouble With ‘Weight-Loss Tea’. “Do you want a lithe, toned body that absolutely does not take multiple photo-editing apps to achieve? Do you want to be a person whose hair and makeup look red-carpet-ready immediately after leaving the gym? Do you want to eat only photogenic smoothie bowls and be utterly unfazed by the fact that they are cold yogurt soup? Try this tea! The 30-Day Detox Starter Pack is now only $85—just use my promo code below. Oh, by the way: #ad.”

KCAL: New Instagram Policy Restricts Minors From Seeing Posts Promoting Weight Loss, Cosmetic Surgery

KCAL: New Instagram Policy Restricts Minors From Seeing Posts Promoting Weight Loss, Cosmetic Surgery. “Instagram users, including influencers and celebrities, will soon be restricted from seeing certain posts. The app announced that it will be restricting anyone under the age of 18 from seeing posts that promote weight loss products and certain cosmetic surgeries.”

Newswise: New UCI Study Reveals How Social Media Can Help People Lose Weight

Newswise: New UCI Study Reveals How Social Media Can Help People Lose Weight. “Sharing the triumphs and tribulations of your weight loss journey with other members of an online virtual support community plays an important role in achieving success, according to a new study from the University of California, Irvine. Entitled ‘Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment,’ the study examines the role of virtual communities and public commitment in setting and reaching weight loss goals.”

Newswise: Want to Lose Weight? Snap That Selfie, Set That Goal, Share with Others

Newswise: Want to Lose Weight? Snap That Selfie, Set That Goal, Share with Others. “About those before and after selfies and public declarations of hitting the gym? New research co-authored by Dr. Sonya A. Grier, professor of marketing in the American University Kogod School of Business, confirms these announcements and progress updates are useful for the achievement of weight and fitness goals. ‘Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment,’ published in the Journal of Interactive Marketing, examines the role of virtual communities and public commitment to setting and weight loss goals.”

University of Massachusetts: Can Facebook be used to deliver a post-partum weight loss intervention?

University of Massachusetts: Can Facebook be used to deliver a post-partum weight loss intervention?. “Can a social media tool such as Facebook be used to deliver a post-partum weight loss intervention? UMass Medical School scientist Molly Waring, PhD, thinks it’s possible and with a $750,000 grant from the National Heart, Lung and Blood Institute of the National Institutes of Health, will test the concept with a three-year pilot randomized controlled trial.”

Science Daily: Likelihood of dieting success lies within your tweets

Science Daily: Likelihood of dieting success lies within your tweets. “There is a direct link between a person’s attitude on social media and the likelihood that their dieting efforts will succeed. In fact, researchers have now determined that dieting success ­– or failure — can be predicted with an accuracy rate of 77 percent based on the sentiment of the words and phrases one uses on Twitter.”