Wired: Forget New Users. Twitter Needs to Find New Ads

Wired: Forget New Users. Twitter Needs to Find New Ads. “Thursday, Twitter said it pulled in $638 million in total ad revenue in the quarter—down one percent compared to the same time last year. The root of the decline? Direct-response ads and promoted tweets, the ad formats most at home in Twitter’s fast-scrolling, constantly refreshing stream, are fading. As Facebook and Snapchat can tell you, the present and future of advertising is video. To fully be a part of it, Twitter’s going to have to either fundamentally rethink its platform, or find a new kind of ad future.”

WIRED: Twitter Is Running Out of Time To Get Real About Fighting Abuse

WIRED: Twitter Is Running Out of Time To Get Real About Fighting Abuse. “Yes, Twitter walks a fine line in balancing its identity as an open network for all views while at the same time reserving the right to police content so that a mob can’t overpower and harass a single user. And in a lot of ways, it’s made progress: it explicitly banned revenge porn last year. It routinely works with groups to refine its anti-abuse tools, and it hasn’t shied away from banning other high-profile users in the past, including pop star Azealia Banks and right-wing troll Chuck C. Johnson. But some say Twitter is running out of excuses in its failure to fully address this problem.”