Tubefilter: YouTube Influencers Are Changing Marketing Across More Industries Than You’d Think. “Everyone knows YouTube influencers are flexing the power of their actionable audiences in a number of markets. A new report from Carat Global chief strategy officer, Sanjay Nazerali, YouTube, and Nielsen, however, reveals that these influencers have an even wider (wait for it….) influence than you’d think. Nazerali’s study found 86% of the 200 most watched beauty videos on YouTube come from creators (and not brands). But that finding isn’t necessarily representative of influencers’ far-reaching appeal. A finding that is details how YouTube influencers up consumers’ purchase intent in a number of product categories beyond beauty, including snacks, toys, cars, and even alcohol. Though YouTube influencers themselves (and especially their audiences) skew younger, many of them are successfully marketing adult products.”
BBC: YouTube lifts Swazi bare-breasted dancer restrictions. “A spokesperson for the video-sharing platform told the BBC that YouTube allows nudity when ‘culturally relevant or properly contextualised’. Users who had uploaded reed dance videos were angered when it was classified as age-restricted content. YouTube has denied accusations of racism, saying it was keen to be culturally sensitive.
Foreign Policy: Russia Has Invented Social Media Blitzkrieg. “The tank was a British invention, built to penetrate German trenches during World War I. But it was the Germans who, during the interwar period, figured out how to most effectively utilize the tank, in coordination with aircraft and infantry, for offensive operations. Thus was born the blitzkrieg (‘lightning war’) that allowed the Germans to overrun much of Europe in 1939-1940. The British and the French, who still had more and better tanks, were helpless to resist the onslaught. Something similar seems to have happened with social media networks. All of the leading social media platforms — Facebook, YouTube, Instagram, Twitter, Reddit, Google — are American inventions. Yet the Russians weaponized them to wage political war.”
Hongkiat: How to Transcribe YouTube Videos Automatically . “It’s quite easy to transcribe YouTube videos as YouTube automatically transcribes most of the videos as soon as they are uploaded. In this post, I’ll show you 3 ways to get YouTube video transcriptions for free.” The first one was YouTube, of course, but I was not familiar with the 3rd party options and didn’t know too much about the Google Docs method.
Upfront with NGS: FREE NARA 2017 Virtual Genealogy Fair (save the date — 25 October 2017). “The National Archives will host a live, virtual Genealogy Fair via webcast on YouTube. Participate in our biggest genealogy event of the year! Sessions offer advice on family history research for all skill levels. Topics include Federal government documents on birth, childhood, and death; recently recovered military personnel files; Japanese Americans during World War II; 19th century tax assessments; and a ‘how to’ on preserving family heirlooms. For the schedule, videos, handouts, and participation instructions, visit the Virtual Genealogy Fair online.”
Washington Post: Google uncovers Russian-bought ads on YouTube, Gmail and other platforms. “Google for the first time has uncovered evidence that Russian operatives exploited the company’s platforms in an attempt to interfere in the 2016 election, according to people familiar with the company’s investigation. The Silicon Valley giant has found that tens of thousands of dollars were spent on ads by Russian agents who aimed to spread disinformation across Google’s many products, which include YouTube, as well as advertising associated with Google search, Gmail, and the company’s DoubleClick ad network, the people said, speaking on condition of anonymity to discuss matters that have not been made public.”
Wired: When YouTube Removes Violent Videos, It Impedes Justice. “When the International Criminal Court issued an arrest warrant for Mahmoud al-Werfelli in August for the war crime of murder in Libya, it marked a watershed moment for open-source investigations. For those of us who embrace the promise of the digital landscape for justice and accountability, it came as welcome validation that content found on Facebook and YouTube form a good deal of the evidence before the Court. But this relatively new path to justice is at risk of becoming a dead-end.”